Anfield Stadium is more than a football ground; it’s where 54,000 fans come together to create one of sport’s most iconic atmospheres. The home of Liverpool FC since 1884, Anfield’s legacy lives in every chant from the Kop and every moment on the pitch. The club is focused on delivering world-class performance and unforgettable matchday experiences, on and off the field.
With 98% of fans using their mobile devices to share live moments, browse social media or send messages during football matches and live events, delivering consistent, high-quality mobile network coverage in stadiums is essential. At Anfield Stadium, the very features that create its legendary matchday atmosphere such as towering stands, historic architecture and densely packed crowds, also made it one of the most challenging sports venues for reliable mobile signal coverage. Overcoming these mobile connectivity challenges was vital to enhancing the fan experience at Liverpool Football Club.
Liverpool FC selected WIG, as their infrastructure partner to solve the mobile connectivity challenges in their stadium. WIG designed and delivered a future-ready mobile solution built to support all UK mobile network operators. The solution was tailored to deliver best-in-class mobile service and accommodate evolving technology requirements. Despite the complexity of planning and executing a major infrastructure project in a live stadium during an active season, WIG successfully coordinated with the Liverpool FC team to deliver the project with minimal disruption. The deployment was completed in record time for a stadium of this scale, ensuring fans could benefit from enhanced connectivity without delay.
WIG’s state-of-the-art mobile network, connecting all UK operators, has transformed the match experience for fans at Anfield. Every chant, goal, and live moment can be shared instantly, while operational teams enjoy seamless communication across the stadium. From packed stands to executive suites, concession areas and concourses, connectivity is now consistent, reliable, and future-ready, supporting the next generation of fan engagement, digital services, and stadium innovation. With WIG’s solution, Liverpool FC delivers a matchday experience that’s as iconic and unforgettable as the stadium itself.
Supporters now enjoy seamless, high-speed mobile coverage across all areas of Anfield. This allows fans to stay connected, share moments, access apps and fully engage with the match day experience. Reliable connectivity means fewer dropped calls, faster loading times and a smoother digital journey from pre-match build up to final whistle.
With dedicated and reliable mobile service now in place, fans can instantly upload photos, stream videos and post updates during the game. This real-time, fan-generated content boosts Liverpool FC’s digital reach and visibility across social platforms. It deepens engagement, builds stronger fan communities, and turns every supporter into an advocate, all from inside the stadium.
WIG’s solution at Anfield is built for the future, scaling effortlessly to match changes in stadium layout and the growing technology demands of fans, staff, and visitors. From live matchday experiences to behind-the-scenes operations, our network can adapt to ensure that seamless, high-quality connectivity continues to be available in every corner of the stadium, ensuring Anfield remains one of the most connected, engaging, and digitally enabled stadiums in sport.
Our solution empowers stadium staff by enabling seamless communication, real-time data, mobile ticketing, and cashless payments. By giving teams instant access to critical information and tools, it enables a smoother, more responsive matchday experience for fans, while optimising operational performance across the stadium.
By enabling services from all UK mobile network operators through a neutral host model, the stadium delivers reliable, high-quality connectivity for every fan. This flexible, scalable infrastructure ensures a seamless digital experience across the venue, enhancing matchday enjoyment for supporters while empowering staff and supporting operators alike.
