Trafford Centre is one of the UK’s busiest and best-known shopping destinations, attracting over 35 million visitors every year. Covering more than 2.2 million square feet, it brings together 200+ top high street brands, Europe’s largest food court and a wide range of premium leisure facilities, all in one place.
Despite its scale and popularity, Trafford Centre faced persistent mobile signal issues. The size of the venue, its complex architectural design, multi-level layout and the use of materials like steel, glass and concrete all made it difficult for external mobile signals to get through. As a result, mobile coverage inside the Centre was weak particularly when in high demand. Visitors struggled to stay connected with friends and family, which affected their overall experience. It also created challenges for retail tenants and Trafford Centre management with many e-commerce and operational applications relying on high-quality mobile signal to function properly.
We partnered with Trafford Centre’s operations team and key retailers to deliver a single, high-quality indoor mobile network, providing seamless coverage across the entire venue. Supporting all major UK operators, technologies, and mobile services, our solution ensures every visitor and staff member stays connected. To minimise disruption, our expert team completed installation of our 5G-ready solution outside trading hours, carefully integrating the infrastructure with the Centre’s architecture, delivering robust connectivity while preserving its iconic design.
The results…
Dedicated indoor mobile connectivity at the Trafford Centre has transformed the experience for shoppers, retailers, and management teams alike. Visitors enjoy seamless access to calls, data and apps, while retailers benefit from smooth operations, faster transactions, and enhanced customer engagement. Centre management can rely on real-time coordination, operational efficiency, and robust support for smart systems. With full coverage across all networks and technologies, including high capacity 5G services, everyone at Trafford Centre now enjoys the speed, reliability, and convenience of a fully connected venue.
Thanks to improved connectivity delivered by WIG, shoppers can now enjoy a seamless and immersive retail journey. They can navigate the Centre, book restaurants and access retail apps with ease. Even during peak times, they can compare prices, read reviews and stay connected through uninterrupted calls, instant messaging and social media. Every moment, from browsing to buying, is enhanced.
High-quality mobile connectivity helps retailers streamline operations, coordinate logistics and cut down on manual tasks, increasing efficiency and customer service levels. Meanwhile, real-time data and automation tools put better decisions within reach. Retailers can manage stock more accurately, communicate instantly with staff and gain valuable customer insights through improved engagement.
Trafford Centre now leads with way with reliable, high-quality mobile signal for visitors, staff and retailers alike. It’s fully equipped to power next-gen experiences, from immersive digital shopping to advanced operational tech. Our future-ready network unlocks new possibilities and sets the stage for continuous innovation and growth.
Reliable mobile connectivity has strengthened Trafford Centre’s safety and security infrastructure. Staff can now respond faster through instant and uninterrupted communication, and access to advanced technologies like emergency alerts and location-based safety services. Together, these improvements create a safer environment for visitors and staff.
