Craig Birchenough, CEO Indoor Networks at Wireless Infrastructure Group, emphasised the importance of our trusted relationships with both venues and the mobile operators saying “We are proud to be partnering with Vodafone again, this time to enhance the visitor experience and improve retailer operations at Trafford Centre, one of the UK’s biggest and busiest shopping malls. Our project at Trafford Centre demonstrates how pioneering mobile infrastructure can be seamlessly upgraded to support the latest technologies including 5G driving operational efficiency, enhancing customer engagement and future-proofing venues to ensure they meet the digital demands of their staff, visitors and tenants.”
Adrian Corthine, Senior Project Manager at Vodafone, commented “The improvements across Trafford Centre means it’s now future-proofed when it comes to the expected demand on its future data usage” said Adrian Corthine, who leads Vodafone’s National In-Building Coverage Team in the UK. “The improved Vodafone 4G will ensure visitors have the strong and reliable coverage they rely on, whilst businesses have the connectivity to support business tools such as ePOS and digital marketing campaigns. We’re particularly excited to see our 5G go live. Businesses in and around the Great Hall can now use the technology to explore new applications to best serve their customers. This could mean anything from introducing virtual reality (VR) promotions, to managing customer orders in peak hours to real-time stock controls.”
Simon Layton, Centre Director at Trafford Centre, expressed his satisfaction with the upgraded connectivity, stating “We’re delighted with the mobile connectivity that Vodafone and Wireless Infrastructure Group have implemented across Trafford Centre. As one of the UK’s largest premier retail and leisure destinations, it’s essential that our visitors and businesses can rely on strong, uninterrupted mobile coverage. The introduction of Vodafone’s 5G, particularly in the Great Hall, ensures we meet the growing digital needs of our visitors, retailers and staff.”
As mobile usage continues to rise and businesses explore new ways to engage customers, WIG and Vodafone’s collaboration ensures that Trafford Centre remains equipped to meet growing connectivity demands. From frictionless retail transactions to immersive digital experiences, the enhanced 4G and 5G network is empowering businesses to stay ahead of the curve, while delivering the high-quality mobile services visitors expect at one of the UK’s most iconic shopping destinations.
