The challenge 

Trafford Centre faced significant mobile signal challenges caused largely by its scale, complex architectural design, multi-level layout and materials like steel, glass and concrete which were used during the Centre’s construction.

Collectively these issues prevented external mobile signals from penetrating the building, resulting in weak coverage and a poor mobile service throughout the Centre. This negatively impacted the visitor experience making it difficult for shoppers to stay connected with friends and family. It also created challenges for retail tenants and Trafford Centre management with many e-commerce and operational applications relying on high-quality mobile signal to function properly.

Bespoke connectivity solution

Working with the Centre’s operational teams and key retail tenants, WIG successfully designed and implemented a single network solution capable of delivering seamless, high-quality indoor mobile connectivity throughout Trafford Centre. The solution, which supports all mobile network operators, all technologies and all mobile services was implemented by WIG’s expert team outside of centre opening hours, minimising disruption to the Centre’s operations.

Crucially, the solution was designed to integrate with the building’s architecture, providing strong, reliable mobile connectivity while blending seamlessly with the iconic look and feel of Trafford Centre.

Key benefits and outcomes 

The provision of dedicated indoor mobile connectivity has significantly enhanced the experience for both consumers and businesses at the Trafford Centre, solidifying its reputation as a premier destination for shoppers and retailers alike. The availability of all mobile networks and all technologies, including 5G, ensures that everyone can enjoy the benefits that high-speed mobile connectivity provides.

Enhanced shopping experience

Shoppers can now enjoy an immersive retail experience, using their mobile devices to seamlessly navigate the Centre, book restaurants and entertainment, access retail apps, compare prices and read product reviews, even during peak times or major events. Visitors can share their experiences and stay connected with friends and family through uninterrupted calls, instant messaging and social media. 

Improved retailer operations 

High-quality mobile connectivity empowers retailers to streamline operations, instantly communicate with staff, coordinate logistics and reduce manual tasks – boosting efficiency and elevating customer service. With real-time data analytics and automated systems at their fingertips, retailers can optimise inventory management and gain deeper customer insights, driving smarter decisions and better outcomes.

Future-ready capability

Trafford Centre has gained a competitive advantage, delivering cutting-edge mobile signal for visitors, staff and tenants. Trafford Centre is primed to support a host of emerging technologies, from immersive digital shopping experiences to advanced operational tools for retailers. This partnership sets the stage for seamless innovation and growth. 

Enhanced safety and security

With reliable mobile connectivity, Trafford Centre has strengthened its security infrastructure. Staff can now respond more quickly to incidents through instant communication and enhanced connectivity supports advanced safety technologies such as emergency alerts and location-based services. This ensures a safer environment for visitors and staff alike.